Mike Tyson has partnered with Carma HoldCo Inc. and Advanced Mycology to launch a new all-in-one at-home magic mushroom kit to add to his thriving cannabis business.
Carma HoldCo Inc. is a leading global house of brands harnessing the power of cultural icons to transform industries. TYSON 2.0—the brand led by legendary boxer, entrepreneur, and advocate Mike Tyson—brings psychedelic enthusiasts Mikeadelics, an innovative product, and Tyson’s first foray into the psychedelic market. ‘Iron’ Mike has rolled out Mikeadelics to smoke shops nationwide, and they can be purchased via advancedmyco.com/tyson.
TYSON 2.0 Co-Founder and Chief Brand Officer Mike Tyson said of the launch, “Mikeadelics represents a personal journey for me. My interest in psychedelics has been well-documented. I’m excited to offer a product that makes growing mushrooms accessible to everyone. This kit is a game-changer and makes the process simple and enjoyable.”
Adam Wilks, CEO of Carma HoldCo, added, “We are thrilled to introduce Mikeadelics, a product that broadens our product offerings and aligns perfectly with our mission to innovate and deliver unique, authentic experiences to our consumers. This launch also signifies our entry into the psychedelic space in a legal, compliant way, representing a significant milestone for our company.”
Advanced Mycology President Judd Weiss opened up on putting the kit together.
Mike Tyson’s Mikeadelics
“Mycology is a complex and demanding field, but we’ve simplified the process with the TYSON 2.0 Mikeadelics,” said Weiss. “Our unique filter strip technology ensures better airflow and protection against bacteria and mold, making mushroom cultivation accessible to all.”
A former undisputed heavyweight champion, Tyson found his business niche later in life as one of the pioneers of cannabis marketing in the celebrity world. He hopes that allowing users to grow mushrooms themselves eliminates the need for tubs, tents, or a dedicated clean grow space, making it accessible even for those without mycology experience.
According to the information sent to World Boxing News, “Each retail box includes a TYSON 2.0 Mikeadelics all-in-one grow bag, detailed instruction booklet, inoculation data label, alcohol wipe, and a Mylar storage bag with a dry pack to store dried mushrooms. Consumers can also inoculate the grow kit with liquid cultures of their favorite psychedelic or edible mushrooms, which can also be found at Advanced Mycology. Each grow bag yields roughly 1/2 oz of dry mushrooms, potentially producing two to three harvests per bag.”
Tyson launches his magic mushroom trail as he prepares to fight with Jake Paul on November 15.
Read all articles and exclusive interviews by Phil Jay. Learn more about the author, experienced boxing writer, and World Boxing News Editor since 2010. Follow on Twitter @PhilJWBN.
